The evolution of plastic pollution.
Plastic pollution in the ocean is the accumulation of plastic products that destroy marine habitats and wildlife. Over 700 species around the world are harmed by plastic objects littered by humans. I have partnered my designs with Oceana, an organisation that aims to conserve and restore the world’s oceans. Together, the promotional campaigns and messages confront viewers about the significance of the crisis and inform how we can reduce our destructive habits.
The A6 sized window fold brochure is a guide where viewers can learn the effects of plastic pollution and some practices to apply to their daily lives.
The pages continue to open from the centre to reveal a timeline of information containing the top 10 most common trash found in the ocean. The vectors and illustrations aim to keep the viewer engaged while increasing their awareness and knowledge about what is infecting the environment.
Brochure
The brochure then opens vertically to unveil an A3 poster showing what the ocean could be: filled with an abundance of colourful marine wildlife.
It encourages the viewer to reflect on their actions and highlight the significance of their impact on the ocean. Furthermore, the poster is intended to compel readers to recycle the brochure by keeping the artwork which will act as a reminder to behave accordingly.
Click below to expand and see brochure in detail ↓
Cover Jacket
Infographic & Advice
Timeline
A3 poster
Print version of brochure
Posters
Two A3 campaign posters with the tagline ‘plastic is poison,’ warns viewers about the harmful effects of plastic pollution. These posters are supported by data that relates to the plastic object in focus - bottle caps and plastic bags.
According to Touchette (2017), a monochromatic palette creates a world that “looks and feels unlike the one we inhabit.” The use of contrast and overlapping of visual elements stresses the issue at hand as it morphs into one another. The backgrounds are stark and black, conveying the depths of the ocean and the unknown.
Animated Web Banner
Designed for Oceana’s website and social media post to promote ‘International Cleanup Day’ to give their audience the incentive to participate in this global social program.
The warning of ‘watch out’ asks the viewer which is more threatening, a jellyfish sting or a plastic bag in the ocean?
