IGA Gift Card Advertisement
2 types of gift card advertisements made in 16 different sizes of Customer Facing Displays (CFD) for one of Metcash’s largest brand, IGA. These were available for IGA stores to download and print to display near or on their point of sale to increase customer awareness and sales in gift cards.
One would be used for all year round and the other for the Christmas season.
Results
The CFD’s were distributed across 1396 IGA stores who participate in the gift card program.
The chart shows the amount of Counter Display Units (CDU) sold. Each CDU contains 50 gift cards.
As a result, the ordering of gift cards to sell in store increased by 490% in 2021.
IGA Gift Card Sales 2021
